Apprl was acquired by Klarna

Apprl, a Stockholm, Sweden-based company operating a Nordic platform for driving sales from premium content creators, announced that it was acquired by Klarna.

Financial details of the deal were not disclosed.

Apprl, founded in 2014 and led by CEO Martin Landén, developed a data and technology platform for influencer-driven commerce, that connects brands like H&M, Net-a-Porter & Gucci with inspirational content from influencers such as Sofi Fahrman, Ebba von Sydow & Camilla Pihl and publishers such as Elle and Vogue.

The company has offices in Stockholm, London and in Sao Paolo, and produced sales of SEK 32.5 million ($3.8M) in 2020. Investors include ATM Capital, Spintop Ventures, Backstage Invest, and angels Jonas Meerits, Magnus Sandberg, Ludvig Linge and Jonas Dromberg.

This is Klarna's third acquisition deal this summer, after having bought Hero Towers from the UK for $160 million and Germany's Stocard for $130 million.