Berlin Brands Group (BBG) raises additional growth capital from Ardian

Berlin Brands Group (BBG), a Berlin, Germany-based company managing of a D2C brands focused retail operation, announced closing a deal of an equity growth round.

The transaction was made with the French private equity house Ardian in a deal following the investment by Bain Capital made in September 2021.

In return, the investment company will receive a minority stake. Peter Chaljawski and his founding team will remain majority shareholders. The second largest shareholder is Bain Capital.

BBG will use this capital to further expand and accelerate the international growth story of recent years, both organically and through M&A. The company currently has locations in Europe (Berlin, Bratislava, Istanbul, now also Oxford), Asia (Hong Kong, Shenzhen) and the USA (Los Angeles, San Francisco, Boston). Global sales are complemented by the constant expansion of the company's own procurement organization in China and its own logistics locations throughout Europe.

Berlin Brands Group, founded in 2005 by CEO Peter Chaljawski, develops consumer products and sells them on Amazon and other marketplaces. It operates a portfolio of 14 own brands and 3700 products, with 1.5 billion customers in Europe, the United States, Britain and parts of Asia. The company produced sales of roughly 400 million in 2020 via 100 channels in 28 countries, as well as through all relevant marketplaces. Its claim as a "brand accelerator" is supported by its own highly automated tech platform, which aids the rapid scaling of new brands across all channels, as well as by its own product team with over 100 employees. In the past twelve months, BBG has acquired 42 brands, most notably, successful Amazon sellers in BBG's core categories: sports, garden, living and kitchen. The company is using the newly raised capital to further accelerate additional acquisitions and the expansion of these brands. Among the brands currently acquired are Glaswerk and Schmatzfatz.