Berlin Brands Group closed a round of $700 million debt and equity backed by Bain Capital.

Berlin Brands Group (BBG), a Berlin, Germany-based company managing of a D2C brands focused retail operation, announced the completion of a $700 million financing round.

The money is a combination of debt and equity of an undisclosed split, and includes a secondary transaction made by the American investors from Bain Capital. Bain is buying all the shares of minority shareholder Ardian, while founder Peter Chaljawski and his management team will retain the majority.

Proceeds will be used to fund growth of BBG's direct-to-consumer brand portfolio, which it markets via Amazon and other channels.

Berlin Brands Group, founded in 2005 by CEO Peter Chaljawski, develops consumer products and sells them on Amazon and other marketplaces. It operates a portfolio of 14 own brands and 3700 products, with 1.5 billion customers in Europe, the United States, Britain and parts of Asia. The company produced sales of roughly 400 million in 2020 via 100 channels in 28 countries.

In April 2021, BBG announced securing $240 million in debt financing.