Bruce adds $2M from D-ax.

Sweden Investments 18 June 2019
Share on FacebookShare on Twitter

Bruce, a Stockholm, Sweden-based company operating a mobile app that provides membership access to gym facilities, announced that it completed a SEK 20M ($2.1M) capital investment round.

The funding was provided by D-Ax Corporate Venture Capital and will be used to fuel the growth ambitions of the company.

Bruce, founded in 2015 by Magnus Elm and Anton Holmquist, built an app that aggregates access to various studios, gyms and other facilities for training and sports via one membership.

The company is based in Stockholm and Gothenburg and is breakeven, at a SEK 10M ($1M) turnover in 2018, coming from about 5,000 paying customers. According to the company, mid 2019 it registered SEK 30M in sales.