Bygghemma Group acquires the shop Frej Jonsson & Co in Gothenburg.
Bygghemma Group, an Oskarshamn, Sweden-based retail group, announced getting into an agreement for the acquisition of Frej Jonsson & Co, a specialized player in the Gothenburg area in bathroom and plumbing.
The transaction, which has the financial details undisclosed, strengthens Bygghemma's physical presence as part of the company's omnichannel strategy.
Frej Jonsson & Co, led by CEO Klas Tolf, owns a store in Högsbo, Gothenburg, with a showroom area of 3400 m2.
Bygghemma Group, led by CEO Mikael Olander, will continue to operate Frej Jonsson & Co as an independent entity which will be part of the Arredo business unit under the DIY segment. The company, which was bought by private equity company FSN Capital in 2016, is on an agressive growth trajectory, as this is its fourth acquisition since the beginning of 2017.