Circulor in a $14 million Series A round led by The Westly Group.

Circulor, a London, UK-based-based provider of supply chain traceability and dynamic CO2 tracking, announced it has closed $14 million in Series A funding

The money was raised from investors led by The Westly Group, with participation from Salesforce Ventures, BHP Ventures, Future Positive Capital, 24Haymarket and Sky Ocean Ventures.

Existing investors in the company include Boeing HorizonX, Volvo Cars Technology Fund, Jaguar Land Rover's CVC arm, InMotion Ventures, SYSTEMIQ, Plug and Play and TotalEnergies Ventures.

Steve Westly, Founder and Managing Partner of The Westly Group, will join the Circulor board.

Proceeds will be used to expand business in North America and Asia.

Circulor, founded in 2017 by CEO Douglas Johnson-Poensgen and Veera Johnson, developed an enterprise software platform that uses a combination of technologies, including blockchain, business logic and machine learning.

The technology assigns a digital identity to commodities and tracks the supply chain data and embedded carbon at each stage of production, recycling and end-of-life. This provides full visibility across traditionally opaque and complex supply chains, helping companies address ESG objectives.

Customers include Volvo Cars, Polestar, BHP, and LG Energy Solutions, which use Circulor in order to track and manage their supply chains, support responsible sourcing, analyse supply chain emissions, and improve sustainability.

Circulor previously announced a funding round from InMotion Ventures (Jaguar Land Rover) and another one from Volvo.