Colvin announced raising €6m in funding.

Colvin, a Barcelona, Spain-based company building a businss based on a direct supply chain marketplace, long-lasting flowers at a lower market price, announced raising raised €6M ($7M) in capiyal funding.

The round was led by P101, which made the investment via Programma 102, with participation from Samaipata Ventures, Mediaset Spagna and private investors including Javier Etxebeste, ex CEO of Yahoo, and Hugo Arévalo, founder of Tuenti.

The money will be used for international expansion, tech development and growth of branding and marketing efforts.

Colvin, founded in 2016 by Sergi Bastardas, Andrés Cester and Marc Olmedillo, Colvin provides a flower delivery service operating in Spain, Italy and Portugal. The company sources its flowers exclusively from European producers and delivers them to customers within 24 hours from the collection in order to collect a superior control on quality and grant low costs.

Prior to this round, Colvin has raised almost €3 million from outside investors.