CreativeX announced seucring funding of £2.5 million in a Series A round led by Beringea.

CreativeX, a London, UK-based developer of an AI-powered creative analytics platform, announces securing a funding round of £2.5 million ($3.3M).

The money was raised from investors including Beringea.

CreativeX, founded in 2015 as Picasso Labs by CEO Anastasia Leng, developed a software tool used to automatically gather and intepret data to understand the performance of image and video content.

CreativeX platform uses computer vision to analyse image and video content, ensure that it complies with brand guidelines, media best practices, and regulatory requirements, while tracking the performance of creative assets in real-time and validating the impact of every creative decision on marketing performance. The company's customers include including Google, Unilever, L’Oréal and Pepsi.