Duel Tech secured a £1.8 million funding round backed by Downing Ventures, Publicis Groupe, London Co-Investment Fund and University of Bristol Enterprise Fund.

Duel Tech, a London, UK-based developer of a brand advocay platform, announced securing a funding round of £1.8 million ($2.3M).

The capital was raised from investors from the UK, including Downing Ventures, Publicis Groupe, London Co-Investment Fund and University of Bristol Enterprise Fund.

Duel Tech, founded in 2015 by Paul Archer (CEO) and Panagiotis Tsarouchis, developed a software tool used by advertising people to drive organic growth and retention for their clients. The platform scales management of the brand’s relationship with different advocacy tools, including brand challenges, UGC, referrals, loyalty, affiliates and surveys.