Falcon.io announced the acquisition of Unmetric.
Falcon.io, a Copenhagen, Denmark-based company providing a SAAS social media management platform announced that it has acquired the New York, US-based Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance.
The financial details remained undisclosed.
Unmetric's social media marketing capabilities will be incorporated into the Falcon.io customer offering, and Unmetric's team will be integrated into the Falcon organization and continue to build and expand on the use cases they have successfully taken to market.
Falcon Io, founded by Ulrik Bo Larsen, is the social media management division of Cision, as it delivers public data from global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon was acquired by Cision in 2019.