Flattered secured $1.7M from Spiltan.

Flattered, a Stockholm, Sweden-based producer and retailer of shoes and fashion accessories, announced securing SEK 15M ($1.7M) in capital investment.

The money was provided by Swedish investment firm Spiltan for a 36% stake in the company.

Flattered, founded in 2013 by CEO Gustav Lidén, Pingis Hadenius, Hanna Kwiatkowska Thisner and Isabella Löwengrip, built an ecommerce operation, selling online their owned branded shoes designed in Sweden and handcrafted in Spain. The company employs 6 people and had 70% of the 2017 SEK 11.4M ($1.3M) sales coming from online channels.