Good Good announced securing $3 million in capital funding.

Iceland Investments 01 April 2020
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Good Good, a Reykjavik, Iceland-based health-food brand, announced the completion of a ISK 400M ($3M) capital investent round.

The funding was provided by undisclosed investors and will be used to strengthen the company's marketing position in the US.

Good Good, operated by Via Health and led by CEO Garðar Stefánsson, was founded in 2015 as a producer of stevia drops for the Icelandic market. Since then the company transitioned to developing and producing food products without added sugar. The company is active both in Europe and US, with products available in over 2,500 stores in 16 countries. In 2018, it made a distribution agreement with KeHE, one of the biggest health-food distributors in the US. KeHE has 15 warehouses in the US and distributes food products to more than 30.000 stores