Goodiebox raises fresh equity money from Martin Strunge.

Denmark Investments 26 May 2017
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Goodiebox, a Copehagen, Denmark-based subscription seller of cosmetics and beauty products, announced raising a fresh round of investment. The amount remains undisclosed and the investor is local angel Morten Strunge, who receives about 20% of the company.

Goodiebox, founded in 2012 and led by CEO Rasmus Schmiegelow, has developed a subscription business selling cosmetics and beauty products to women in the 15-35 years old range. The sub price goes for DKK 169 a month ($26) and the company has about 16000 paying customers.

Goodiebox will use the investment for business development, both domestically and internationally, aiming to get to 50000 clients. Prior to this investment, Goodiebox raised money from Oresund Capital in 2016.