Gudrun Sjödén buys out the private equity firm Ratos.

Sweden Secondary 13 September 2018
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Gudrun Sjödén, a Stockholm, Sweden-based fashion retailer, announced getting into an agreemnt with Swedish private equity company Ratos to purchase all of its shares in Gudrun Sjödén Group.

The 30% stake is entirely acquired by the company's founder and CEO Gudrun Sjödén at an estimated price of SEK 225M ($25M). The divestment is expected to be completed in the third quarter of 2018.

The financial details remain undisclosed. Ratos had bought Gudrun Sjödén for SEK 725M ($83M) at the beginning of 2016.

Gudrun Sjödén Design AB was founded in 1976 by Gudrun and Björn Sjödén, the company's sole owners after this transaction. Gudrun still runs the company as active owner, Managing Director and Creative Director. The Gudrun Sjödén brand is sold and marketed globally through its own stores in seven countries, a global webshop and mail order service. Online sales represent the company’s largest distribution channel and account for about 65% of sales. Customers are reached through international online sales channels in more than 50 countries, and through its own stores. Germany, the Nordic countries and the US are the largest markets.

Gudrun Sjödén is a profitable company, with sales of SEK 793M ($89M) in 2017.