Hintsa Performance acquires Fifth Corner Inc.

Finland M&A 01 October 2019
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Hintsa Performance, a Helsinki, Finland-based provider of personalised coaching services, announced getting into an acquisition agreement with Fifth Corner Inc., the also Finnish wellbeing technology company behind the popular YOU coaching service.

The acquisition, which has the financial details unidsclosed, supports more comprehensive coaching services to address the pressure, stress and burnout related challenges of modern working life.

Hintsa Performance also announces that Annastiina Hintsa will take the role of company CEO, following in the footsteps of her father, Dr Aki Hintsa. Following the acquisition, Fifth Corner Inc.’s Nora Rosendahl will become the Chief Operating Officer of Hintsa Performance.

Fifth Corner Inc., founded in 2014 and led by CEO Nelli Såger, develops digital coaching programmes under the brand YOU. While initially aimed at consumers, the YOU-service found its core clientele amongst knowledge work companies, occupational health care and insurance providers, including Mehiläinen, Keva and Nestlé.

Fifth Corner was backed by investors including Wave Ventures, Prodeko Ventures and Mika Ihamuotila. The company is not profitable at about EUR 100k in revenue for 2018.

Hintsa Performance provides solutions for improving the wellbeing and performance of people and organisations, with services ranging from personal high performance coaching to digitally delivered wellbeing services and content.

The company is backed by investors including Ilmarinen, OP Insurance and Pontos Group, and had EUR 6 million in revenues in 2018.