iDeal of Sweden was acquired by Altor.

Sweden Secondary 10 June 2019
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iDeal of Sweden, a Norrköping, Sweden-based company operating a fast-growing consumer brand, announced that it sold the majority share of the company's equity to Altor Funds.

The financial details were not disclosed. The deal was made by Altor Fund IV with the current owners including founders Joachim Lindström and Filip Ummer, who will continue in their operational roles as CEO and Head of Product.

The founders and eEquity will remain as significant shareholders of the company, controlling 22% and 18% respectively, while Altor will own 60% of company's shares.

iDeal of Sweden, founded in 2013, sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network. The company had a turnover of about SEK 430M ($45M) for the fiscal year that ended on December 2018.