Kinexit secures SEK 2M in funding for a subscription app for sports training.

Sweden Investments 23 March 2018
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Kinexit, a Stockholm, Sweden-based startup working on a mobile app that provides subscription-based access to personalised sports training, announced closing SEK 2M ($240k) in outside capital investment.

The backing comes from local angel investors, including Mattias Weinhandl, and will be used to further develop the business around the service, by exploring the US market.

Kinexit, founded in 2017 by CEO Chris Månsson, developed an app that can act as a personalised provider of training for various sports activities. The app, which is subscription only, measures and identifies the body's movement limitations and, based on the measurement data, automatically selects personalized and animated exercise movies for the user and is made available on the mobile as a playlist for exercise.