Manual raised $30 million from Sonoma Brands, Felix Capital and Cherry Ventures

Manual, a London, UK-based D2C provider of men’s health-realted and beauty products, announced that it raised $30m in Series A funding.

The money was raised from a range of new and existing investors including Sonoma Brands, Felix Capital, Cherry Ventures, Waldencast, Gisev and FJ Labs.

The proceeds will be used for product development as well as for international expansion across Europe, Asia and Latin America,

Manual, founded in 2018 by CEO George Pallis and Michalis Gkontas, operates a platform for men’s health and wellbeing via which it sells a suite of diagnostic tools and blood tests, providing customers with personalised advice and a treatment plan to help them achieve their goals.

The company built its own teleconsultation product and have different applications for the blood test offering, with dedicated clinicians walking through all the data and the learnings.