Masters App in a $2.7 million seed funding round led by Sweet Capital.

Masters, a London, UK-based startup building a business by selling sports training media with famous athletes, announced completing an equity raising seed round closed at $2.7 million.

The money was raised from investors led by Sweet Capital and joined by Mucker Capital, Goodwater Capital and Luxor Capital as well as by angel investors Anton Gauffin, Jakob Joenck, Henrik Kraft, Greg Tseng, Prerna Gupta, Hank Vigil, Janis Zech and Andreas Mihalovits.

The round included financial contributions from well known athletes including Shaun White, Bam Adebayo, Kai Lenny and A’ja Wilson.

Masters, founded in 2021 by Greg Drach, Daniel Taschik and Christian Dorffer, built a mobile app used for selling video training exercises with famous athletes via four-week guided, on-demand training programs. The company says it already onboarded a number of athletes, including Shaun White (snowboard), Emma Coburn (steeplechase); Kai Lenny (surfing); Ada Hegerberg (soccer) and Petra Kvitova (tennis).