Mediatools secured SEK 26M from Newion, J12 Ventures and Almi Invest.

Mediatool, a Malmö, Sweden-based SAAS developer of omnichannel marketing solutions, announced that it raised its capital with SEK 26M ($3M)

The money was raised from local investors from Sweden, led by Newion, together with J12 Ventures, Almi Invest and existing investor Twig Ventures (Fredrik Olofsson's investment vehicle)

Mediatool, founded in 2014 by CEO Alexander Högman, Magnus Ohlin, Ludwig Magnusson and Joakim Landberg, developed a SaaS tool for media business. The company works with customers including Klarna and Estée Lauder.

Prior to this round, in 2016, Mediatool raised SEK 1M.