Musqot was acquired by US-based Proof Analytics

Musqot Marketing Technology AB, a Stockholm, Sweden-based startup developing a marketing performance management solution, announced getting into an agreement for being acquired by the US-based Proof Analytics.

The financial details of the transaction remained undisclosed.

Oscar Nelson, CEO and founder of Musqot, is joining Proof Analytics as COO, and will report to Proof chairman and CEO Mark Stouse.

Musqot, founded in 2011 by Håkan Sjöberg and Oscar Nelson, developed a software solution that works as a Salesforce addon for providing tools such as plan, budget, analyze and optimizing the marketing budget in all channels. The company was backed by investors from Sweden, including Almi Invest, Propel Capital and local angel investors Christopher Engman and Peter Ingman.