Papirfly was acquired by Verdane.

Papirfly, a Sandnes, Norway software developer for Brand Activation Management, announced that it enetered into an investment agreement to get Verdane Capital as new shareholders in the company.

The secondary deal, which has financial details undisclosed, was made with Standout Capital and the other shareholders, which sold their shares to a vehicle controlled by Verdane. Standout Capital will sell all its shares in the transaction that is expected to close in February 2022. Certain management shareholders will re-invest alongside Verdane. Erik Langaker will remain as Chairman and investor and Per Oldeide will stay as a shareholder and board member.

Standaout Capital orginally acquired 33% of Papirfly in 2020.

Papirfly, founded in 2000 and led by CEO Per Oldeide, developed a tool called BAM (Brand Activation Management), which is a software product enabling customers’ employees to produce studio-standard marketing materials from bespoke templates, store, share and adapt them for their own markets.

The company, which also has offices in UK and Denmark, says that it handles business from over 200 customers globally on its Brand Activation Management platform. In 2021 it completed a merger with Brandmaster AS and acquired the Swedish media asset management company Meriworks, and the combined company, Papirfly Group, has recurring revenues of over NOK 200M ($22.2M).