PetBuddy raised $1M from Luminar Ventures.

Sweden Investments 09 July 2019
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PetBuddy, a Stockholm, Sweden-based company producing and selling dog food, completed a SEK 9M ($1M) capital investment round.

The funding was provided by Luminar Ventures and angel investors Richard Setterwall and Johan Kleberg. In conjunction with the investment, Rachel Horsefield, CEO of the Beauty Division, Johan Kleberg and Daniel Karsberg (Luminar Ventures) will join the board of directors.

PetBuddy, founded in 2018 by CEO Alex Baumann, Erik Wide Gustafsson and Alexander Retzlik, built a subscription-based business selling pet food directly to consumers.