PinMeTo raises $2.2M in capital from Spintop, Almi and existing investors.

Sweden Investments 23 November 2018
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PinMeTo, a Malmö, Sweden-based developer of a cloud-based platform consisting of tools for digital marketing, ads, and social media management, announced that it secured SEK 20M ($2.2M) in capital investment.

The backers were led by Spintop Ventures and included Almi Invest and H&M Co:lab. The funding will be used for expanding the business and for product development.

PinMeTo, founded in 2013 by Daniel Melkersson (CEO), Petter Palander, Michael Nilsson and Marcus Olsson, developed a SAAS platform that manages data on different platforms for marketing purposes. The company has 35 employees in offices in Stockholm and Malmö, and runs operations in Oslo, Copenhagen, Saint Petersburg and Bangkok. Customers are from 76 countries and include H&M, Securitas, Region Skåne.

Prior to this round, PinMeTo raised about $5M in venture capital.