Pixelz was acquired by Adelis Group.

Pixelz, a Copenhagen, Denmark-based company providing SAAS product image editing services, announced that it was acquired by Adelis Equity Partners.

Financial details were not disclosed. Adelis will become the majority shareholder in Pixelz, while management will continue to own a significant share of the company.

Pixelz, founded in 2011 by Thomas Kragelund, Janus Matthesen and Tejs Rasmussen and led by CEO Thomas Ladefoged, started as a post production workshop, but has developed a new suite of tools to manage image retouching for small businesses. It is a leader in the image editing and retouching for the fashion industry and with its AI-powered visuals platform, Pixelz assists global brand owners, online retailers, and photo studios to optimize their online visuals, enabling a better online shopping experience which leads to increased online conversion success.

The company is based in Denmark and has offices in Germany, Spain and USA. Pixelz was funded by angel investors from Denmark including Anders Bjornsbo, Karsten Mathiesen and Morten Mathiesen.