Plick gets investment from Aggregate Media

Plick AB, a Stockholm, Sweden-based mobile marketplace for second hand clothing, announced it got into an investment agreement with Aggregate Media enabling Plick AB to utilize media space to a value of 1.25 MSEK ($169k) in around 100 media outlets owned by the larger media companies.

The outlets include papers, outdoor advertising, radio, television and online channels. In return, Aggregate Media will obtain newly issued shares in Plick AB.

Plick AB, founded in 2013 and led by CEO Jimmy Heibert, has developed an online marketplace for second hand items. The app has been download by 10 000 people, uploading over 17 000 items. 1 out of 3 items are sold, 30% of them within 2 days. 90% of all listed items are shared on social media, which contributes to a constant expansion of the user base