Pricerunner was acquired back by its founders.

Sweden Secondary 15 February 2020
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Pricerunner, a Stockholm, Sweden-based company running a business based on an online price comparison platform, enterd into an agreement for getting eEquity as investors in the company.

The transaction represents a secondary deal for 35% of the equity, whereas eEquity acquires most of the shares from existing owner, Nordstjernan. Existing shareholder, Nicklas Storåkers, also increases its ownership in Pricerunner by purchasing a smaller part of Nordstjernan's shares.

Pricerunner's Chairman of the Board and a few other key persons also buy shares in the transaction.

Pricerunner was founded in 1999 by Magnus Wiberg, Kristofer Arwin and Martin Alexanderson.

Magnus Wiberg is also founder of eEquity.