Pricing Hub raised 1.8 million euros from Elaia, Lafayette Plug and Play and business angels.

Pricing Hub, a Paris, France-based SAAS developer for retailers, announced that it completed a EUR 2M capital financing round.

The money is mostly equity injected in the company - 1.8 million euros ($1.9M) provided by Elaia, Lafayette Plug and Play and business angels. BPI France also contributed with a loan of 200k.

Pricing Hub, founded in 2018 and led by Jérôme Laurent, CEO, developed a SAAS for retailers which uses data at scale combined with machine helping with the implementation of multiple pricing strategies and action their daily trading. The toll is in use by customers including Fnac-Darty, Allopneus and Kingfishe.