ProQuo AI to raise a £5m investment round from ad agency Mother and data platform Dynata.

ProQuo AI, a London, UK-based provider of a Brand Management as a Service solution, announced securing £5 million ($7M) in capital investment.

The money was raised from local companies from London - the advertising agency Mother and data platform Dynata.

Proceeds will be used to fuel the growth ambitions of the company.

ProQuo AI, founded in 2019 by CEO Nadim Sadek, developed a software application that is used as an always-on brand management platform by brand companies and agencies. Customers use it for conducting daily data collection to understand people’s feelings and thoughts on brands and their competitors. They include Seedlip, Tony’s Chocolonely, Lucky Saint and Pact Coffee.