Realeyes adds Nordic Ninja as investors in the company.

Realeyes, a London, UK-based SAAS startup, announced that that it closed a growth investment round of an undisclosed value.

The money was raised from Finland-based investor NordicNinja, a Japanese-backed VC fund focused on scaling up deeptech-focused technology companies linked with the Nordic and Baltic region. 

The proceeds will be used to expand the commercial side on global basis.

Realeyes, founded in 2007 in Estonia by CEO Mihkel Jäätma, uses front-facing cameras and computer vision technology to measure the attention and emotion response of opt-in audiences as they experience digital content on mobile phones, tablets, and desktop and laptop computers.

Realeyes is headquartered in London and has offices in New York, Tokyo, and Budapest, working with over 180 enterprise customers, primarily to large advertisers and media platforms.

NordicNinja joins Realeyes’ previous investor base, including Draper Esprit and Japanese funds NTT DOCOMO Ventures, the VC arm of NTT Group, Japan's leading telco, and Global Brain.