Rema 1000 launches "the next generation of e-commerce" Vigo in Denmark, an online service that allows people do groceries for others.

The concept they use is "do groceries for your neighbor and you can earn a little extra", specifically targeted for teenegers older than 15 or old people who might have a little more spare time.

Basically, one needs to download the app, create a shopping list and share within the system, so that somebody from nearby can pick it up.

The app was in beta for a month, aiming for 10000 users registered so that it can launch. It passed that goal by 80%.

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