RevLifter announced securing £3.3 million in series A funding backed Gresham House Ventures and Maven Capital Partners.
RevLifter, a London, UK-based SAAS developer of a B2B platform powering e-commerce deals, announced the completion of a £3.3 million ($4.4M) series A funding round.
Gresham House and Maven each invest £1.5 million, alongside a commitment from existing investors.
The investment will support the rapid expansion of the business in the US, in EMEA and APAC, as well as target industries such as finance and utilities.
RevLifter, founded in by CEO Simon Bird, developed technology that is sold to corporate clients looking to setup a deals personalisation platform. The tool helps e-commerce businesses eradicate wastage associated with blanket promotions by offering real-time, hyper-personalised deals that improve online browsing conversion rates and encourage higher spend per customer. Current customers in the retail and telecoms space include Harvey Nichols, Very, Currys PC World, AT&T, BT Broadband and EE.
RevLifter previously raised £2.3 million in 2019.