s360 acquires its competitor, OnlinePartners.

s360, an Aarhus, Denmark-based digital agency, announced the acquisition of its competitor, OnlinePartners.

Both companies specialize in search engine optimization and Google Ads and with the acquisition s360 consoldiates its market position in the Digital Performance marketing vertical, estimating to reach revenue of more than 100 million DKK ($15.2M) in 2019.

s360, founded in 2011 by CEO Jakob Vedel and Mathias Hillerup Larsen, specializes in SEO and Google Adwords services, supported by 45 employees located in offices from Aarhus and Copenhagen.

OnlinePartners, founded in 2010 by  Rune Bruun Hansen also specializes in digital marketing and optimization of online presence on Google and Facebook, and has 20 employees

The present owners of OnlinePartners, Rune Bruun Hansen and Tina Halkjær, will stay on as respectively Senior Digital Strategist and Client Director in s360. Rune Bruun Hansen will also become part of the owners of s360 alongside its founders Jakob Vedel and Mathias Hillerup Larsen, leading s360 employees, and Egmont Publishing.

Egomont had acquired 40% in s360 in 2017.

With the acquisition of OnlinePartners, s360 will have approximately 70 employees in three offices in Denmark as well as offices in Malmö, Sweden and Helsinki, Finland.