Sniffie €2.5M in grants and seed funding from Superhero Capital.

Sniffie, a Helsinki, Finland-based SAAS software company developing a pricing automation tool for e-commerce companies, announced completing a financing round closed at €2.5M ($2.8M).

The money is a combination of grants and loans provided by Business Finland and €1.26 million ($1.4 million) equity investment made by Superhero Capital.

Sniffie, founded in 2015 by Niko Naakka, CEO Tomi Grönfors and Tuomas Uutela, developed a software tool on top of Shopify that helps the stores with pricing automation.