Strawbees raises $2.2M from Zenith Group to fuel global expansion

Sweden Investments 14 December 2018
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Strawbees, a Gothenburg, Sweden-based company developing educational solutions for children, announced that it closed a SEK 20M ($2.2M) capital investment round.

The money was provided by Zenith Group and will be used to meet and leverage the strong demand for its products.

Strawbees, founded in 2014 in Gothenburg by CEO Erik Bergelin and Erik Thorstensson, has developed a full range of STEAM products, for the age group 4-19 years, to teach engineering, coding, robotics and sustainability in a playful and affordable way.

Strawbees lets the user construct objects with the Strawbees Construction kit and then make the construction come alive by applying the Strawbees robot. The robot is subsequently programmed via the Strawbees coding platform. In addition Strawbees offers an Upcycling System making it possible for the user to produce the irown construction parts and Strawbees connectors from waste material.

The company sells online and through retailers, including Barnes&Noble, Amazon, Åhlens, Centre Pompidou, Designtorget, Urban Outfitters and Panduro. The company’s largest market today is the US, and in 2017 was almost breakeven at sales of SEK 13.5 million.