Stready added angel investment.
Stready, a Trondheim, Norway-based startup developing a sports platform, secured capital investment. The funding was provided by an angel investor from Norway, namely Didrik Tønset, a Norwegian cross-country skier.
Stready, founded in 2018 by CEO Lars Erik Andreassen, developed a platform for athletes interested to gamble on their training goals and habits and against the ones of other people. Specifically, as a participant you set your own training goals, for a specific time. You compete with people with the same goal, and those who carry out win the money to those who do don't. The winners also get unique offers and discounts on the best products on the market.