Sweef in a SEK 30 million round backed by Eequity.

Sweef, a Stockholm, Sweden-based D2C operators for selling furniture and interior design products, announced getting into an investment agreement for adding the local Swedish investors from eEquity as shareholders in the company.

The investment will be used as the company is planning to scale up its operations.

Sweef, founded in 2011 and led by CEO Ludvig Ungewitter, sells furniture and interior design products via its website, as well as directly from a showroom based in Stockholm. The company is profitable and produced sales of SEK 95.4M ($11.4M) in 2020, 50% yoy growth.