Uberall raised $115 million led by Bregal Milestone, Level Equity and United Internet.

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Uberall, a Berlin, Germany-based provider of ‘Near Me’ Marketing SaaS solutions, announced completing a capital investment of $115 million.

The money was raised from investors led by Bregal Milestone, Level Equity, United Internet and Uberall management.

Proceeds will be used to accelerate growth in the U.S. and Canada.

In conjunction with the deal, Uberall is announcing it has signed a definitive agreement to acquire MomentFeed, a provider of Proximity Search Optimization in North America.

MomentFeed CEO Nick Hedges will join Uberall’s executive leadership team as Chief Strategy Officer and Executive Vice President North America, leading Uberall’s North American business unit which will have a significant sales, service and engineering footprint in California.

The combined company will manage the online presence of 1.35 million business locations, more than any other current competitor. MomentFeed and Uberall count many of the world's largest and most recognizable multi-location brands as their customers, including BP, KFC, Marks and Spencer, McDonald’s and Pizza Hut.

Uberall, founded in 2012 by David Federhen, CEO Florian Hübner and Josha Benner, is a software company that provides brand companies with ‘Near Me’ Customer Experience — from online interactions to offline sales. The ‘Near Me’ customer journey consists of all the touchpoints that a consumer has with the local outlets of a brand: from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s platform enables businesses to bridge the gap between these touchpoints and facilitates a seamless customer experience that evokes positive emotions and customer satisfaction.

Uberall has offices in 6 countries with close to 300 employees servicing over 1,600 multi-location customers across 170 countries.

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