WeRoad in a €13.5m equity and debt deal.

WeRoad, a Milan, Italy-based adventure travel startup, raised €13.5 million ($15.6M).

The financing represents a combination of in equity, convertible and debt funding and includes €4 million raised via crowdinvesting with participation from 100 clients of Intesa Sanpaolo Private Banking. The campaign was launched by BacktoWork with support from Intesa Sanpaolo Innovation Center.

The investment was managed led by Finroad srl (led by Riccardo Schiavotto, founder of Lanieri.com).

Proceeds will be used to expand operations and its business reach internationally.

WeRoad, founded in by CEO Paolo De Nadai and Alessandro Zanchetton, provides long range adventure travelling solutions, as it leverages 600 coordinators to allow travellers (over 30k to date) to reach over 190 destinations globally. The company currently operates in Italy, Spain and UK.