Joors (private company)

Joors together with partners TrueChain, TalkPool and Starfish Mobile International is planning to introduce JoorsChain, a decentralized blockchain solution for the Ad-tech industry that will revolutionize the inefficient status quo of digital advertising.

The JoorsChain platform, or ecosystem, can be explained as a four-party agreement between an Advertiser, a Publisher, a Mobile Network Operator and an Integrator. The ecosystem is designed for providing mobile data (or other means of payment) in exchange for viewing ads, sponsored apps or content on a mobile phone. A built-in token will trace user behavior and carry data required for payment settlement.