Snowfall (private company)

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Offices:
Turku
Business model:
B2C (Retail)
Investors:
we tracked 4 investors
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Total investments received (USD) - we tracked 1 transaction

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Snowfall is a Finnish company developing games based on Moomin* characters.

Our vision is to be the world-leading developer of Moomin mobile games.

We wish to create Moomin games suitable for the whole family; games which connect children, teenagers, moms, dads and grandparents. Our idea is to continue the Moomin story with fun games, which are played together.

How we became Snowfall
When the first snow fell in the cold north at the end of 2014, three entrepreneurs from Turku met paths. The city was dark with rivers frozen, but a new idea glowed like a lantern in the winter night. The entrepreneurs sparked an idea of collaboration.

Why the Moomins? The attraction of the strong domestic brand was irresistible. Everyone loves the good-natured Moomins, who have an air of safety and positive energy. One of the entrepreneurs had a long working history with the Moomin brand and products. The trio decided to build a game around the Moomin brand and to investigate the interest on the market.

Finnish values, great ambitions
In 2015, the entrepreneurs launched their first Moomin mobile game. Moomin Adventures: Jam Run rose to the top of the Finnish download charts in a matter of days. There was a clear interest for Moomin games. Encouraged by the success of the game’s soft launch, the trio decided to establish a new company, whose business would focus on Moomin games. With Finnish values and expertise, Snowfall saw the light of day.

The interest of investors and the entrepreneurs’ strong belief in the demand for Moomin games made the founding of Snowfall possible. Instead of focusing on one game, the idea behind Snowfall is to create multiple different Moomin mobile games - for all ages - the entire family, a shared joy all around the world.

*The Moomins (Swedish: Mumintroll) are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator and writer Tove Jansson … They are a family of white, roundish fairy tale characters with large snouts that make them resemble hippopotamuses. The carefree and adventurous family live in their house in Moominvalley…

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