Helsinki Data Science Meetup February 2018 - Analytics goes Shopping

Welcome to the first Helsinki Data Science Meetup in 2018! This time the meetup will be hosted by Kesko on Thursday, February 8, 2018. The location is the Kesko headquarters at Nauvontie 18, Ruskeasuo, Helsinki.

Kesko is a Finnish listed trading sector company. Kesko operates in the grocery trade, the building and technical trade and the car trade. Kesko has close to 2,000 stores engaged in chain operations in Finland, Sweden, Norway, the Baltics, Poland, Russia and Belarus. Kesko and K retailers form K Group that is the third largest retailer in northern Europe employing 45,000 people. Kesko has been ranked 25th in the Global 100 Most Sustainable Corporations in the World, and as the most sustainable trading sector company in the world.

K Digital (Analytics & Customer Data) drives and supports Kesko’s strategic objectives in all three trades. The focus area is data-driven decision-making: Speeding up the utilization of business, customer data, and machine-learning methods. The K Digital team’s target is that every K-store is different – tailored to the demand and the profiles of local customers. The goal is that digital services and marketing are driven by data to create the best customer experience in all channels. The use of AI improves and enhances key business processes.

In the meetup, the K Digital team presents three different advanced analytics use case examples. DAIN Studios will also introduce a new, more facilitated format for networking after the talks.
 
The meetup agenda is as follows:

17:30 Networking, drinks and snacks
18:00 Welcome words, Kesko & DAIN Studios
18:10 Data-Driven Pricing – Sanni Holm, Data Analyst
18:30 Using machine learning to create recipe recommendations – Niilo Latva-Pukkila, Senior Data Analyst
19:00 Using (1st party) data to personalize display advertising – Caroline Aderinwale, Manager, Programmatic Marketing
19:20-20:30 Facilitated networking

Binding sign-ups by Friday, February 2. As the demand is high, please do not sign up and take away a seat from someone else unless you really plan on coming.

Looking forward to seeing you on February 8!

Kaisu Lahdensuu, Kesko, and DAIN Studios