Adlibris buys up four websites owned by Alphageek AB.

Adlibris group continues to grow and acquire e-commerce sites Roligaprylar.se, Alphageek.no, Alphageek.fi and Alphageek.dk owned by Alphageek AB.

Alphageek is a retailer specializing in costume, gifts and celebration. The company had sales of 20 million in 2016 and is active in Sweden, Norway, Finland and Denmark.

The acquisition of Alphageek AB's e-commerce sites is part of Adlibris Group's growth strategy. Adlibris group consists of e-commerce sites Adlibris, HMV, Bamba, Grow and kitchen's favorites and had a turnover of 1.775 billion in 2016, an increase of 21% from the previous year. By investing in future growth, both organically and through acquisitions like Adlibris Group enhance its offering and continue to drive e-commerce forward.

"Gifts and celebration is an exciting segment of e-commerce that just as Adlibris Group's other product categories driven by female consumers. Alphageeks sites have very strong key figures and by taking advantage of the e-commerce knowledge we have within Adlibris Group, we want to continue to develop sites and customer offering, "says Henrik Oscarsson Director category sites Adlibris Group.

Anton Troedson on Alphageek AB continues, "2016 has been a very good year for Alphageek with high growth, a substantial broadening of the product offering and better customer satisfaction. With its size, experience and economies of scale Adlibris group provides, we are confident that Alphageek is in the right hands. We are also confident that Adlibris Group will provide Alphageek right conditions to be able to maintain a high growth and a better customer offering. "

The acquisition moves Alphageek AB's operations in Adlibris group that takes over the operation of all Alphageeks sites.