Again secured angel investment from Swedish backers.

Again App, a Stockholm, Sweden-based software startup developing a loyalty app using a data collecting mechanism about consumer spending via their bank accounts, announced completing an angel investment round.

The deal was made locally in Sweden, with angels including Per Emanuelsson, Björn Melinder, Fredrik Granström, Lars Bergström and Tord Lendau.

Again, founded in 2020 by CEO Johan Lönnberg, Magnus Elm, Christoffer Skeppstedt, Nils Edström and Gustav Östman, developed a mobile app connecting to consumers bank accounts in order to track their anonymized spending habits, combined with user profiling via quizzez and media for pay questionaiires. The company makes money from selling the data as consumer insights to other companies.