Altor Funds acquires and consolidates digital companies fronted by Curamando.

Altor, a Stockholm, Sweden-based private equity house announced that its fund, Altor Fund V, has signed an agreement to partner with and invest in a newly formed digital transformation and creatives Group led by Curamando AB, a Stockholm, Sweden-based digital consulting company.

The deal, which has financial undisclosed, will simultaneously include the acquisition of Kurppa Hosk, Animal and Keybroker. The aggregated revenue for the new group companies is currently almost SEK 400M.

All founders will continue working at their respective companies, except Keybroker’s co-founder Fredrik Holmén that will take on a a new role at Curamando with focus on strengthening and developing Curamando’s value offer within MarTech and data activation.

Curamando, founded in 2012 and led by CEO Mattias Olofsson, is a marketing management consultancy, which supports companies’ online revenue growth by optimizing marketing and sales operations. The company has 240 employees with offices in Stockholm, Gothenburg and Oslo. In 2017, the company acquired Conversionista, Europe’s leading experts in conversion rate optimisation.

Animal, founded in 2007 and led by Henrik Palm Johansson, is a house of creativity who operate in and around product and communication. The company has a team of 45 people and works with customers including Spotify, Volvo Cars, COOP, Hertz, HP and Carlsberg.

Kurppa Hosk, founded in 2009 and led by CEO Måns Jacobsson Hosk, is a design agency with offices in Stockholm and New York. The company has 45 people and works with clients including Tele2, Estee Lauder, HM, Nike, Pinterest, Sandvik, Scania and SEB.

Keybroker, founded in 2006 and led by Ida Hällkvist, is a digital marketing company employing 24 people in their office in Stockholm. Clients include Best Western, Obos, Lexington, Dahl and Kronans Apotek.