Ben announced a €2 million capital raise round led by Cherry Ventures and Seedcamp.

Ben, a London, UK-based software startup providing a corporate platform for employees beenfits, announced closing a €2 million ($2.4M) seed capital round.

The money was raised from investors led by the German VC from Cherry Ventures and by the London-based early stage backer Seedcamp. The money included contributions from a range of angel investors including Paul Forster, Taavet Hinrikus, Carlos Gonzalez-Cadenas, Philip Reynolds and Matt Robinson.

Ben, founded in 2019 by CEO Sebastian Fallert and David Duckworth, developed a software solution sold to other companies looking to provide personalised benefits and rewards for their employee.

The company's platform is integrated with Mastercards financial infrastructure as it adds employee choice to any existing benefits programme while adding thousands of additional options. Target customers include small and medium organisations, as the company already signed up a few paying clients including Lightricks, Impala and Improbable.