Bloglovin changes name into Activate, adds Kamiu Lee as new CEO and more funding from Northzone.

Activate, a Stockholm, Sweden-founded and New York, USA-headquartered company managing an online marketplace for marketing campaigns based on influencers, secured an undisclosed amount of money in capital investment to the company.

The money comes from existing investor Northzone. At the same time, the company announced adding Kamiu Lee in the role of CEO, replacing Giordano Contestabile, who remains an advisor to the firm.

Activate, founded as Bloglovin in 2008 by Mattias Storm, Dan Carlberg and Patrik Ring, built an online, self-serve markeplace for marketing business influencers, helping advertisers find influencers who can promote their brands and products. The platform has 150,000 users and will be enhanced by a new service called Activate Studio, which will be supporting brands that don’t have large social media teams of their own, helping them develop and manage their influencer marketing strategy.

In its ten years of existence, Activate has raised almost $20M in venture money, from investors including Betaworks, White Star, Kinnevik and RRE.