Boostified secures SEK 4.5M to further develop its digital platform for influencers.
Boostified, a Malmö, Sweden-based startup working on the development of a digital platform connecting companies with many smaller influencers, announced securing SEK 4.5M ($530k) in capital investment.
The money comes from new and existing investors, whose contribution was matched by SEK 2M from Almi Invest.
Boostified, founded in 2016 and led by CEO Imad Ibrahim, developed a platform that matches brands with influencers. Boostified focuses primarily on smaller influencers, so-called micro-influencers, and its primary market is Sweden, where it's working with about 100 brands. With the funding, the company aims to expand in the Nordic countries and Germany.