Brut. in a $40M series B backed by Red River West and blisce/

Brut., a Paris, France-based global digital media brand for millennials and Gen Z, announced raising $40M in Series B funding.

The money was raised from investors led by Red River West and blisce/, with participation from Aryeh Bourkoff, Founder and CEO of LionTree LLC, and Eric Zinterhofer, Founding Partner of Searchlight Capital Partners and existing investors.

The proceeds will be used to continue its worldwide expansion, starting with bolstering its operations in the USA.

Brut., founded in 2017 by CEO Guillaume Lacroix, is a next-gen global media brand for millennials and Gen Z, delivering socially conscious news and entertainment across eight social platforms. The company currently engages a global audience of 2 billion millennials and Gen Z-ers, who view content in over 57 countries. Brut., which generates 250 million UMVs, 3 billion monthly impressions and 30 million daily active viewers, has partnered with some of the world’s most recognized brands including Netflix, Airbnb, Ralph Lauren, Nike, BBC News, L’Oreal, LVMH, Kering and Orange.