buynomics to get $2.6M a seed funding round backed by Seedcamp and La Famiglia VC

buynomics, a Cologne, Germany-based startup developing SAAS for revenue management, announced the completion of a $2.6 million seed funding round.

The money was raised from investors  led by La Famiglia VC and further included London-based Seedcamp together with existing investors Dieter von Holtzbrinck Ventures and Tomahawk VC.

buynomics, founded in 2018 by Ingo Reinhardt and Sebastian Baier, developed a cloud-native platform that leverages machine learning and insights from behavioral economics to simulate how consumers make purchasing decisions given changes in prices or portfolio composition.

The platform helps clients make better decisions and optimize their market share, revenue, or profit and is based on buynomics’ proprietary Virtual Customer technology. Virtual Customers behave just like real consumers and are created using available sales and other market data to give an >95% accurate view of customer reaction.